Add To Cart: Australia’s eCommerce Show
Add To Cart is Australia’s leading eCommerce podcast
Hosted by eCommerce expert Nathan Bush, this show express-delivers insights, strategies, and stories from the frontlines of online retail. Tune in every Monday for deep-dive interviews with eCommerce leaders, and every Friday for our signature 'Checkout' episodes - quick, actionable takes on what’s trending in eCommerce, retail, and digital marketing.
If you're growing a Shopify store, leading a retail team, or just trying to stay one step ahead, Add To Cart helps you stay sharp, confident, and up-skilled without the guesswork.
🎧 500+ episodes and counting
📬 Join our free eCommerce community, newsletter, and courses at addtocart.com.au
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Episodes
609 episodes
How to Build a Brand That Doesn’t Need Discounts #609
Danielle Pearce, founder of Merry People, has avoided discounting for over a decade. In more than
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Episode 609
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11:28
Why Elite Supps Chose Behavioural Science Before Bargains with Behamics | #608
Brooke Eichhorn from Behamics joins Johan Nyberg, Chief Digital Officer at
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Episode 608
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49:46
Scratch's Mike Halligan on Why He Was Wrong About Meta: How He Built a Smarter Growth Engine | #607
Five years ago, Mike Halligan joined Add To Cart from a hotel room during COVID lockdown, sharing how...
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Episode 607
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51:03
How to Design a Pre-Purchase Experience People Can’t Stop Talking About #606
Most ecommerce brands think sales happen at the end of the journey: checkout, payments, abandoned carts. But by the time a customer gets there, the decision is already made.The brands generating real word of mouth aren’t the ones with th...
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Episode 606
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11:41
How to Be Named Australia's #1 Person in Ecommerce. Twice. | Guy Nappa | #605
Guy Nappa, co-founder and COO of Oz Hair & Beauty, joins Bushy fresh off being named the #1 person in the Top 50 Pe...
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Episode 605
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47:50
How to Turn Customers Into Community #604
Everyone says they’re building a community. But very few brands actually are.In this Add To Cart Playbook, we break down what it really takes to turn customers into a community that drives loyalty, repeat purchases and word of mou...
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11:03
You Can't Sell What You Can't Afford to Stock | Scaling Zea from Market Stalls to Woolworths | #603
Building an ecommerce brand often starts with a great product and a loyal customer base. But scaling that brand introduces a whole new set of challenges, especially when growth starts to outpace cashflow.In this episode of Add To Cart, B...
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Episode 603
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48:00
Why Resale and Rental Might Be Retail’s Next Growth Channel, with The Volte #602
Bernadette Olivier has spent the last six years building one of the most interesting fashion marketplaces in Australia. As the co-founder of
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Episode 602
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51:05
How To Avoid Shiny Object Syndrome in Ecommerce #601
Download StudioHawk's Exclusive eCommerce AI Visibility Toolkit.Every week there’s a new platform, a new tool, a new marketing tactic promising to unloc...
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Episode 601
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10:27
Bold Boobs & Bottom Lines: How Nala Turns Inclusivity Into Growth | #600
Chloe de Winter is the co-founder of Nala, the Australian underwear brand rewriting the rules of lingerie. A trained physiothe...
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Episode 600
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48:57
How to Prevent “Where is my Order?” Complaints Before Customers Ask #599
There are few phrases in ecommerce more expensive than, “Hi, just wondering where my order is?”. It sounds harmless. Polite, even. But behind that sentence is friction. Doubt. A small crack in trust. And if you’re getting a l...
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Episode 599
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12:23
You Can’t Out-Amazon Amazon Anymore: Inside Pattern’s 2026 Marketplace Report | #598
In today's exclusive episode, Merline McGregor, Pattern's Managing Director AZN, joins Add To Cart to unpack what that s...
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Episode 598
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55:51
Agentic Commerce Is Here: What Shopify’s UCP Means for Ecommerce | #597
Download Shippit's Commerce Delivery Report 2026 for free.At NRF in New York,
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Episode 597
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1:03:44
How To Scale Ecommerce Without Constantly Adding Headcount #596
Dave Thompson, founder of Run Remote and Hometime, has built and operated businesses across ecommer...
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Episode 596
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12:33
Do Enough People Hate Your Brand? Why Playing It Safe Costs You | #595
As the Founder of IGU Global, Nick Gray has spent decades inside some of the world’s most influential brands incl...
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Episode 595
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59:07
How to Identify the Customers Worth Keeping #594
James Hurman, founder of Previously Unavailable and one of the sharpest marketing strategists in the region, analysed data across dozens of retail brands and billions of dollars in transactions. W...
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Episode 594
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11:17
Cooki Haircare: Scaling a Solid Shampoo Brand Without Big Teams, Big Spend, or Chaos | #593
Can ecommerce still be simple? And can it still scale?Cooki Haircare is a solid shampoo and conditioner brand Jaimee and her husband Lucas acquired as a “business in a box”, originally doing just four sales a day. Fast forward, an...
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Episode 593
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48:43
How to Systemise Team Culture Without Losing Trust #592
In the early days, culture just exists. The founder’s in the building. Decisions are fast. Everyone knows why the business exists and how things get done. It’s messy, but it works. But then the brand grows. Headcount increases. ...
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Episode 592
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15:13
Growth Without Discounts: How Merry People Played the Long Game | #591
Five years ago, Danielle joined us as the founder with a bold idea, a bootstrapped balance sheet, and a firm belief that
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Episode 591
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43:31
How to Remove Size Anxiety and Unlock Ecommerce Growth #590
In this Add To Cart Playbook, Bushy revisits three recent episodes that all land on the same insight from different angles: fit isn’t a logistics problem, it’s a confidence problem. When customers don’t trust the outcome, they hesitate, bounce,...
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Episode 590
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13:45
Meet Dr. Grillz: The Dentist Selling $5K Custom Pieces for Your Teeth | #589
In this episode of Add To Cart, Bushy chats with Maheer Shah, founder of Dr Grillz, a.k.a a dent...
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Episode 589
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53:50
How to Turn Customer Experience from a Support Function into a Growth Lever #588
Customer experience has been living in the wrong part of the business. It has been treated as reactive. Operational. Something you scale after growth, not something you design for growth. But a decent number of h...
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Episode 588
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14:15
Proud Poppy’s Growth Breaking Point: The Decisions That Saved the Business | #587
In today's episode, Nathan sits down with Tara McKeon, Founder of Proud Poppy, to unpack what reall...
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Episode 587
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49:38
How to Build a Product-First Growth Engine #586
While most conversations are wrapped up in AI, content hacks, clever creatives or customer service workflows, the brands that keep showing up year after year tend to share one unglamorous trait. They make consistently good products. And ...
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Episode 586
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13:37
